This week the library received a fascinating new book about the development of one of the most used applications of all time – Google Maps.
Check out: Never Lost Again: The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality by Bill Kilday.
The story begins with a small start-up company called Keyhole that nearly folded when the tech bubble burst. The company was saved because of a contact at the CIA who managed to keep it afloat. Then the big break came when the company’s technology was used by CNN during its coverage of the first invasion of Iraq. This brought the attention of Google, which bought the technology and relaunched the software as Google Maps and Google Earth.
The author was the marketing director for Keyhole and then Google Maps. He is now the VP of a Google spinout company, Niantic, which is responsible for GPS-based games like Pokemon GO. He has been with this technology since the start and he shares the inside story of its development. He shows how it has changed the way we navigate the world. The technology is still evolving, and the author predicts how it will continue to affect our lives.
This book is found in the non-fiction section of the library in Dewey number 338. It should interest those who are “tech geeks” but will also interest those with an interest is developing and running a start-up business.